This event will be a deep dive into market research techniques. How do I identify my market? How can I measure its size? Where can I find the data I need and how am I supposed to interpret it? As always, this will be a panel event with multiple entrepreneurs. In the first half, the panelists will discuss how they went about analyzing their markets. During the second half, a volunteer from the audience will take their idea and work openly on stage with the panelists to perform a basic market analysis.